Product management is a critical area for many companies, especially for those operating in the field of IT, industrial production or FMCG. Technologies are born and die out; team dynamics fluctuate with adjustments in team composition; society changes and new business opportunities emerge unexpectedly. People working on products, such as product managers or product owners, as well as their counterparts bearing other titles, face issues beyond their experience and existing knowledge.
To make a product and their company successful, they need to hone their expertise not only in technology, marketing, sales or business models. All of the above are often said to be the elements of product development. However, to succeed in product management they also have to learn how to coordinate the work of many teams, how to use their research capabilities and how to build great experience and relationships, not only for the intermediaries and vendors, but also for the end users of the product.

Here come the Product Development Days, providing answers to those needs on many levels.

Our experts will discuss subjects connected to product development and product management as they see them in their daily work and research. Starting from designing great products from scratch all the way to implementing changes in the existing and established products, in order to let them meet the needs of new customers. We will discuss how to develop products to be successful on many markets, in many languages and answering the needs of a variety of clients. We will look for an answer to the question how to research what customers and clients on B2B market desire and are willing to pay for. How to manage to keep the cost levels low while increasing the existing revenue and creating new revenue streams. How to build and coordinate work of many teams, working very often remotely and struggling with cultural differences? How to manage the expectations of customers and stakeholders in the same time?