Vice President of Marketing & Product Strategy, Pragmatic Institute
To say that Rebecca is a game changer would be an understatement. With more than 20 years of experience in marketing, product marketing, sales, communications, strategy and beyond, Rebecca has more than made her mark in each role she’s mastered.
As the vice president of marketing and product strategy at Pragmatic Institute (formerly Pragmatic Marketing), Rebecca spearheads the sales and product arms of the world-renowned product management, product marketing and data science training organization. In her tenure, she has successfully rebranded and launched the award-winning Pragmatic magazine, transformed her marketing team into a data-driven success machine, rebranded the entire company portfolio, and hundreds of other noteworthy things.
Before working at Pragmatic Institute, Rebecca led a variety of marketing teams at companies across the country, including eCommLink, where she oversaw the marketing communications and product management teams for a value-added prepaid debit processor; Client Development Services, where she was the director of key accounts for a leading marketing services company focused on financial, health care and high-tech industries; and several others.
Rebecca holds a bachelor’s degree in Advertising and International Relations from Syracuse University. She also holds the distinction of being among the first PMC-VIIs in the world.
In her spare time, Rebecca enjoys spending time with her family, especially learning to play the ukulele with her daughter Ellie.