October 13th, 10:30 AM PST
Topic: Why Your Product Doesn’t
Sell – Building a Product Team
That Works with Sales
with Paul Young
Product leaders have to manage relationships all across the business: with Executives, Development, Marketing, Service Delivery, and Sales. Arguably the most important relationship is with Sales, because if the Product and Sales relationship is broken, all the work done in building and marketing the product can potentially go to waste. In this session, we will explore how to build a product team that truly partners with Sales, by gaining key insights into how your Sales team thinks, and how to enable them to express the value that your team has worked so hard to create.
- Learn where your Sales team’s energy actually goes
- Understand the three modern Eras of Sales and which era your team works within
- Learn how to partner with Sales most effectively to sell at the optimal price point
About The Guest
Paul has more than a decade of experience in hardware, software and services product management and marketing. During his career, Paul has launched and managed dozens of products, started his own business and successfully implemented the Pragmatic Framework at several companies.
His experiences range from large companies to startups, and across a wide range of technologies and business models. His focus on building market-driven teams gives him a unique ability to relate to product management teams and executives that are transforming their business.