Product Management Masterclass

What I will gain/learn?

Get a clear understanding of your role within your organization and a framework to become more aligned to generate outcomes

Agenda:

– The Core Principle of Product Management

– Develop the Product Mindset

– Frameworks to help you become outcome oriented

– How to use them correctly?

– Common oversights in using these frameworks

– An approach that will help you avoid becoming a Postman PM – The PM Manifesto

– Apply the OKR Framework

How this session will look like?

This session is going to be an interactive session where the participants will get to describe their background and specific challenges. We will also cover the core principle behind Product Management and how to apply it and work on developing a Product Mindset. Participants will be introduced to the concept of an OKR. We will walk through multiple examples of applying OKR’s. Participants will work on the OKR assignment and we will review as a group in the second session of the first week

Week 1 – Product Mindset

• Meeting 1: 1,5h
• 3 people group homework for minimum 2h
• Meeting 2: 1.5h

What I will gain/learn?

Become confident in approaching any Product challenge and break it down into a set of person’a and develop simple but accurate product strategy

Agenda:

– Persona Definition. Why are Personas important?

– Difference between a Market Segment and Persona • How to create a persona for an API based product? • The anti-persona

– What is Product Strategy?

– Do you really need Product Strategy?

– Apply the Product Strategy Framework

How this session will look like?

We are going to start this session with a couple of case studies and understand how to break down any product challenge to a set of personas. We will walk through several examples of persona’s for both the B2B and B2C cases. We will then work on building a product strategy for the persona’s. Participants will have a choice to either develop persona’ and product strategy for their own products or continue to develop the case studies presented during the session. We will review the assignments and work in the second session of the week.

Week 2 – Product Strategy & Product Persona

• Meeting 1: 1,5h
• 3 people group homework for minimum 2h
• Meeting 2: 1.5h

What I will gain/learn?

Come away with how the different concepts are inter-related and come together to form a comprehensive roadmap for your product.  

Agenda:

– The JTBD framework

– Purpose of building a Customer Journey Map

– Connecting Customer Journey Maps, Persona & Jobs to be done • The purpose of a roadmap

– What a roadmap is not?

– The three types of roadmaps

– The Now, Next, Later Product Roadmap Framework

– How to make space for innovation in a roadmap?

How this session will look like?

We are going to start this session with a couple of case studies and understand how to break down any product challenge to a set of personas. We will walk through several examples of persona’s for both the B2B and B2C cases. We will then work on building a product strategy for the persona’s. Participants will have a choice to either develop persona’ and product strategy for their own products or continue to develop the case studies presented during the session. We will review the assignments and work in the second session of the week.

Week 3 – Product Roadmap

• • Meeting 1: 1,5h
  • 3 people group homework for minimum 2h
  • Meeting 2: 1.5h

What I will gain/learn?

Be able to create success metrics that work and be able to identify success metrics that don’t work.

Agenda:

– Operational and Growth metrics

– How to define success metrics for your product?

– Apply the HEART Framework to define success metrics

How this session will look like?

We will describe the Product metrics that allow us to measure the success of each item in our roadmap. We will walk through several examples of success metrics for both the B2B and B2C cases. Participants will develop success metrics for their own product or the continue working on the case presented in Session 2. We will review the assignments in the second session of this week.

Week 4 – Success Metrics

• Meeting 1: 1,5h
• 3 people group homework for minimum 2h
• Meeting 2: 1.5h

Description:

Answers to any unanswered questions

Agenda:

This is an open session where the participants will be able to ask any question about Product Management that is specific to their work.

How this session will look like?

Open interactive session and a safe forum, where participants can ask any questions related to their professional work.